How To Grow Your YouTube Channel in 10 Easy Steps

 You will find step by step guidelines on how to create a successful YouTube Channel in the Article below.

1. Create videos with just one keyword or subject.

The simplest method for increasing your YouTube audience and traffic is to concentrate your video's subject matter on a single subject or keyword. If you want your videos to be seen by as many people as possible, this step in the video ranking process may be overlooked by marketers who are not knowledgeable with SEO. Utilize a keyword tool for YouTube, such as KeywordTool, to find the most popular terms in the market you wish to target.

Prior to beginning to produce video content, it is crucial to identify your keyword because doing so will enable you to create the best content you can around that topic. It also helps you keep in mind to seamlessly incorporate your keyword into the content so that YouTube can add closed captions. Once you've chosen a keyword, check out the most popular videos on the subject to make sure your intent is on point, and always optimize your title and description. If you do this, you will increase your YouTube search traffic.

2. Create currently available and highly effective content.

The best way to grow your YouTube channel is, of course, to produce and share excellent content. But it's not always necessary for that substance to be built from scratch. You may create some of your best videos using already published, interesting, worthwhile, practical, and actionable content.

Particularly during the COVID-19 pandemic, when people binge-watched 4 billion hours of "how to" videos in a single year, many people look to YouTube for solutions and tutorials. As a result, one of the best ways to boost traffic is by producing content that helps your audience. Perform a content audit to find the blogs, how-to manuals, and other successful pieces you already have and think about how you may turn them into entertaining and pertinent films.

Do not feel pressured to create a film or write a novel because the majority of famous YouTube videos are typically between one and five minutes long. Keep it succinct and direct.

3. Look your audience in the eye.

Remembering that YouTube is a social media site that requires social interaction is essential. If you merely post videos without encouraging discussion and comments, you're missing a trick.

High levels of engagement, which include total time spent on channel, watch time, likes and dislikes, and, most importantly, comments, are recognized and rewarded by YouTube. Therefore, if at all feasible, answer each comment you get and encourage visitors to participate by suggesting audio or visual content.

You can interact with other channels as well, such as a business that is similar to yours or just one that you respect. Don't always wait for the audience to strike up a dialogue. You can raise engagement by posing questions about the subject matter or by merely asking your audience what kind of content they enjoy watching on your channel or would want to see more of. Additionally, don't forget to thank everybody who has shared your content on YouTube and other sites.

Consider using a social content distribution and engagement dashboard to monitor important engagement metrics on YouTube.

4. Establish your own brand.

So, even when your content is outstanding, does your channel seem appealing? If you want viewers to take your YouTube channel seriously and subscribe, you must appear professional.

Users will recognize your material more immediately if you work to improve your company's social branding. As a result, if you have a blog or website, you probably already have a distinct visual identity that makes you stand out from other people and/or companies. So it seems sense to carry that identity over to your YouTube channel. Here is an illustration from Nintendo, which has 8.12 million subscribers and offers top-notch material about video games and consoles, including quick gameplay videos and behind-the-scenes movies.

Along with visual branding, don't forget to write an interesting bio about yourself and your videos and to include personalized URLs in your channel header.

5. Post links to your YouTube videos on additional social media sites.

The capacity to promote information across many social media platforms is one of the best features of social media. Using your other social media networks to promote your YouTube videos is the quickest way to grow your following.

There is a significant user overlap across social media platforms, with YouTube having the highest engagement of all the main channels at over 90%, according to the Digital 2021: Global Overview Report. This suggests that it is a force to be reckoned with in terms of marketing initiatives and engagement.

What networks do you currently watch? To mention a few, what about Facebook, LinkedIn, Instagram, and TikTok? There are a ton of options as well as a ton of creative ideas for social media videos. You can always create a teaser for the full-length video on YouTube if you want to broadcast videos directly to a channel (like Facebook) to ensure maximum interaction across all channels. Don't forget to submit your movies to your blog as well! Additionally, a podcast can support your YouTube channel if you have one.

6. Start and end your videos with a lasting impression.

If you're running your YouTube channel by yourself or as a small business, it can be quite beneficial to add your own personality by taking part in videos. People are more inclined to relate to you as a person when you put a face to a brand. This is advantageous for solopreneurs, fitness, life, and business coaches, as well as vloggers.

While it is not necessary for your face to show in every video you produce, it should do so frequently enough to draw viewers. Use a picture of yourself on your channel if you're this kind of YouTuber (not your logo). Take into account the following illustration from marketing master Adam Erhart.

7. Upload excellent thumbnails.

Despite their seeming insignificance (which they do have), thumbnails can have a big impact. 

You want your video to stand out since YouTube uses thumbnails in its sidebar to promote other videos.

The same is true for YouTube search results. Even when the content isn't as significant, videos with enticing titles and attractive thumbnails sometimes rank better because they get more clicks (CTR). To increase your CTR, use techniques like highlighted text, arrows, large text, and startling or attention-grabbing images. Check out the samples provided below by Neil Patel.

We are all aware that YouTube rewards channels whose viewers stay on their pages longer. If viewers stay on your content for longer lengths of time, they are more interested in it. (You can keep track of how long people view your videos using YouTube analytics.) Using YouTube cards, you can include connections to more videos or related content at the precise time where users leave. You can use up to five cards each video, which show up as a rectangular box or teaser in the right-hand corner of the video, and you can use a range of card types, such as a playlist, poll, or contribution. Users may stop watching the video they're watching, but you'll still be able to retain them on your channel and boost your ranking by directing them to your other material.

8. Encourage visitors to become subscribers.

You can tell that people are interested in your channel when they "subscribe" to receive updates of new videos. Encourage viewers to subscribe to your channel in each video you publish, and keep in touch with those who have already done so. (Your subscriber list is available here.) Here's an illustration of how a subscribe button may show up on a video:

"Subscribe to my YouTube Channel"

You should never buy subscribers. Over time, this will simply reduce your level of engagement and compromise the validity of your account. Keep in mind that you risk losing a lot of potential subscribers if you don't urge your viewers to subscribe. After all, your likelihood of increasing your YouTube watch time increases with the number of followers you have.

9. Increase the frequency of your uploads.

While posting at least one video every week may at first seem onerous, doing so can help you grow your audience. Don't worry, you won't need a major advertising agency or a design company to finish this project. These days' smartphones have incredible video recording capabilities, and tools like Animoto make video editing easy so you can make videos on a budget. It is impossible to overestimate the importance of consistency. By uploading at the same time every day or week, you can alert your audience when new videos will be available (depending on your frequency). Then, stick to your plan.

10. Gain proficiency in social video (and YouTube).

The popularity of video as a content format is still rising. The research "The State of Video Marketing" claims that 86% of businesses use video as a marketing tactic, with 87% of marketers claiming a profitable return on investment. Because customers are becoming more visually oriented and because TikTok is becoming more and more popular, marketers need to understand the purpose of video and how to effectively use it across all social media channels.

With DMI's certified Social Media and Marketing course, you'll learn how to successfully set up and maintain a YouTube channel as well as develop strategies to make your channel stand out from the competition. Additionally, you'll discover how to use video across platforms, expand your online audience, and use analytics and advertising to build powerful visual campaigns.